Digital Printing and the Creation of a Marketing Service Provider

I started hearing the term “marketing service provider” several years ago and since then, there have been a multitude of articles and seminars devoted to this topic. It seems to me that, for a small-to-medium sized printer, the whole concept of becoming a marketing service provider still might be pretty overwhelming. How exactly to go about it?

I recently came upon an excellent overview on this topic, Digital printing:  It’s not about technology anymore. I encourage you to check it out.  By coincidence, this article is actually authored by one of the bloggers on this site, Heidi Tolliver-Nigro.  Heidi’s article highlights an essential point: decide what applications you want to sell before investing in technology. Learn what features of digital printing meet your customers needs and understand the basics of ROI (return on investment).

The bottom line:  Regardless of how exciting the technology is, determining how to provide value to the customer comes first.