Not for the Faint of Color

WAUSAU, WISC. – July 28, 2009 – Think bright, bold and bottom-line friendly with Wausau Paper’s latest print promotion, “The Color Equation,” that invites printers and designers to maximize the effects of black ink on bright colored paper. The blazing print promotion eliminates any thoughts of white paper by offering tips and examples of the benefits of using Wausau Paper® Astrobrights® vibrant colored paper with black ink for an effective message that’s economical.

“Astrobrights® colored paper removes the ordinary and predictable from everyday business documents to create unforgettable impressions when used with black ink,” said Jeff Fox, Director of Marketing for Wausau Paper®. “‘The Color Equation’ shows designers and printers how to be creative with black ink and bold, colorful paper to create an effective message that’s impossible to ignore, and that has an economical impact for the client.”

“The Color Equation” examines the use of color paper with the contrast of simple one-color (black) printing to transform an ordinary business document into an attention-grabbing item that won’t get lost in stacks of white papers, folders and envelopes. See how a Terrestrial Teal™ business folder is in no danger of getting lost in mountains of manila folders and how a Martian Green™ business card is elevated to superstar status in a Rolodex®. The print promotion will help stir ideas to create new eye-catching pieces for less, such as letters, presentation materials, invoices, graphs and charts, direct mail and more. All that’s needed is Astrobrights® vibrant colored paper and black ink or toner.

Astrobrights® are available in 23 vivid colors, including Celestial Blue®, Terrestrial Teal™, Pulsar Pink™ and Orbit Orange™. The line is available in 24 lb. Writing and  60 lb. Text weight and 65 and 80 lb. Cover weight, all with a smooth finish. Astrobrights® papers are FSC certified and 12 colors are Green Seal™ certified. They are all acid-free and lignin-free for long-lasting documents, and are laser, inkjet, offset and copier guaranteed for trouble-free, superior printing and imaging performance.

For more information on Wausau Paper’s “The Color Equation” print promotion, or for more details on the Astrobrights® line, visit www.wausaupaper.com.

For over 100 years, Wausau Paper has been a leading manufacturer of high-quality, affordable, uncoated papers for consumers, printers, graphic designers and converters. From its mill facilities in Minnesota and Wisconsin, Wausau Paper produces more than 2,000 different stock items from over 400 different types of papers ranging in weight from 20 lb. Writing to 130 lb. Cover in a comprehensive selection of colors, sizes and finishes.  Approximately two-thirds of Wausau Paper’s Printing & Writing commercial stocking items contain 30 percent recycled post-consumer fiber and carry the independent Green Seal® certification.  Product is stocked in four regional distribution centers enabling delivery within 24 hours to most locations within the U.S.  To learn more about Wausau Paper’s collection of innovative, quality, environmentally-preferred papers, please visit www.wausaupaper.com.

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For more information contact:          Libby Hager, LaBreche

                                                        612.767.7633

                                                          lhager@labreche.com