An Invitation to a Great Performance

WAUSAU, WISC. – August 3, 2009 – Wausau Paper’s latest print promotion, “Great Performance,” invites printers and designers to experience some of the grand performances happening across North America ─ an astounding art exhibition shared with a friend, a memorable movie that makes you laugh and cry, music that touches your soul, a play that exudes emotion and nature that offers peace and tranquility. The print promotion celebrates the performance and affordability of Wausau Paper’s Royal line of Writing, Text and Cover papers, as well as the line’s latest updates.

“The Royal brand continues to be a bestseller with printers and designers because of the available colors, weights, textures and finishes that work together to enhance and transform the design of a piece, all at an affordable price,” said Jeff Fox, Director of Marketing for Wausau Paper’s Printing & Writing sector. “The ‘Great Performance’ encourages printers and designers to experience great performances, helping them to develop the beauty of their own work, while adding dimension with the variety of paper offered in the Royal line.”

This newest print promotion examines the use of color, weight, texture and finishes and how they can be used separately or together to present a legendary performance worthy of applause, and quite possibly, even an encore. “Great Performance” unveils how a combination of these components offers unlimited design possibilities. For example, pairing a sheet of Royal Cotton® Natural with a Light Cockle finish provides a compelling contrast in color and texture with an envelope made of Royal Metallics® Gold Dust™. The print promotion will help stir ideas for new eye-catching pieces with invitation, envelope, ticket and brochure samples utilizing the refreshing Royal brand of trend-right papers.

“Great Performance” also provides a sampling of inspiring performances taking place throughout North America, including art openings, outdoor plays, film festivals, concerts and musical extravaganzas ─ many are free to attend and all are affordable, much like the Royal line.  Revealing the newest updates to the Royal line, the promotion introduces three dazzling new colors from Royal Metallics®: Champagne Pearl™, White Silver™, and Gold Dust™. In addition to the new colors, the line has been reengineered to include a new metallic coating to enhance printability and is now available in 80 lb. Text weight.  All items with in the Royal Metallics® line now contain 30% recycled post-consumer fiber and are FSC and Green Seal™ certified.

The eight lines of Royal paper are designed to work together. All of the colors are designed to complement each other: browns, greens, golds, and shades of white. The textured paper offers eye-catching visual and tactile interest with on-machine finishes or embossed patterns. The Royal brand of writing, text and cover papers are designed to print beautifully, fold nicely and perform flawlessly on press.

Confirming Wausau Paper’s commitment to providing sustainable paper solutions, “Great Performance” reminds customers that all Royal brand papers are Forest Stewardship Council and Green Seal® certified.

For more information on Wausau Paper’s “Great Performance” print promotion, or for more details on the new features in the Royal line, visit www.wausaupaper.com.

For over 100 years, Wausau Paper has been a leading manufacturer of high-quality, affordable, uncoated papers for consumers, printers, graphic designers and converters. From its mill facilities in Minnesota and Wisconsin, Wausau Paper produces more than 2,000 different stock items from over 400 different types of papers ranging in weight from 20 lb. Writing to 130 lb. Cover in a comprehensive selection of colors, sizes and finishes.  Approximately two-thirds of Wausau Paper’s Printing & Writing commercial stocking items contain 30 percent recycled post-consumer fiber and carry the independent Green Seal® certification.  Product is stocked in four regional distribution centers enabling delivery within 24 hours to most locations within the U.S.  To learn more about Wausau Paper’s collection of innovative, quality, environmentally-preferred papers, please visit www.wausaupaper.com.

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For more information contact:          Libby Hager, LaBreche

                                                        612.767.7633

                                                          lhager@labreche.com