Wausau Paper Delivers with Exact Opaque White Updates



WAUSAU, Wisc. – September 15, 2009 – Wausau Paper® announces the addition of an improved shade and an increased brightness level to its Exact® Opaque White paper as well as becoming Forest Stewardship Council (FSC) certified. Additionally, the paper is now offered in digital sizes in all Text and Cover weights.

 

The Exact® Opaque White is now available in a new blue white, brighter shade and the brightness level has changed from 92 to 94, creating an ideal backdrop for any printed piece.

 

Confirming Wausau Paper’s commitment to providing sustainable paper solutions, Exact® Opaque White is now FSC certified in addition to being Green Seal™ certified and 30% recycled post-consumer fiber.

 

“The changes to Wausau Paper’s Exact® Opaque White are in response to the evolving needs of our customers,” said Jeff Fox, director of marketing for Wausau Paper. “This move illustrates Wausau Paper’s continued efforts to constantly improve product offerings to meet the changing needs of designers and printers today, as well as play our role in offering environmentally preferable products.”

Exact® Opaque White is perfect for catalogs, cards, newsletters, proposals, posters, direct mail, manuals and more. The line is available in 50 lb., 60 lb., 70 lb., 80 lb. and 100 lb. Text weight and 65 and 80 lb. Cover weight, all with a smooth and some with a vellum finish. The 50 lb. and 60 lb. Text rolls in smooth finish are 40 inches in diameter, wound on three inch cores. Additionally, all are acid-free for long lasting documents, and are laser, inkjet and copier guaranteed for trouble-free, superior printing and imaging performance.

 

For over 100 years, Wausau Paper has been a leading manufacturer of high-quality, affordable, uncoated papers for consumers, printers, graphic designers and converters. From its mill facilities in Minnesota and Wisconsin, Wausau Paper produces more than 2,000 different stock items from over 400 different types of papers ranging in weight from 20 lb. Writing to 130 lb. Cover in a comprehensive selection of colors, sizes and finishes.  Approximately two-thirds of Wausau Paper’s Printing & Writing commercial stocking items contain 30 percent recycled post-consumer fiber and carry the independent Green Seal™ certification.  Product is stocked in four regional distribution centers enabling delivery within 24 hours to most locations within the U.S.  To learn more about Wausau Paper’s collection of innovative, quality, environmentally-preferred papers, please visit www.wausaupaper.com.

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For more information contact:          Libby Hager, LaBreche

                                                        612.767.7633

                                                          lhager@labreche.com

Wausau Paper Delivers with Exact Opaque White Updates

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Wausau Paper adds an improved shade and increased brightness

level to its Exact Opaque White paper

Posted by Jeff Fox at 01/14/2010 09:44:50 AM | 


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I am the Director of Marketing for Wausau Paper and have varied experiences in the paper industry due to numerous mergers and acquisitions. I have enjoyed being a part of the industry as printing and communications have evolved. I have a strong passion for developing innovative advertising and marketing to drive brand awareness and preference. Outside the office, I enjoy the arts, music and the never-ending quest for pars.

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