You Can’t Always Get What You Want … Or Can You?

WAUSAU, Wisc. – September 28, 2009 – What if everything in life came with a no strings attached guarantee? No fine print, hidden fees or exceptions; what you see is what you get. Wausau Paper’s latest print promotion explores this possibility with the introduction of its new digital print promotion, “WYSIWYG - What You See is What You Get.” Describing the benefits of using the company’s Royal brand of papers on digital presses, the print promotion illustrates how by using this combination, you not only see what you get, but will also like what you see.

“With digital printing there are no surprises. Wouldn’t you like the same from a paper?As a stable and reliable best-seller among printers and designers, the Royal brand offers the ability to create affordable, attention-grabbing projects on digital presses,” said Andrea Alstad, brand manager for Wausau Paper. “This print promotion illustrates how printers and designers can employ digital print technology and short-run capabilities, to receive optimal results with the variety of paper grades available in the Royal brand digital portfolio.”

With Royal, the promotion declares, “What You See is What you Get.” Eliminating expensive, time-consuming press checks, color corrections, ink matches or multiple proofs, Royal provides printers and designers the simplicity and flexibility to achieve premium results without the hassle.  Whether you are printing on a Kodak NexPress®, Canon® ImagePRESS™ or a Xerox iGen®, Royal provides guaranteed performance with no worries. Additionally, Wausau Paper illustrates the variety of options available within the digitally compatible Royal papers – namely, Astroparche®, Royal Complements®, Royal Cotton®, Royal Fiber®, Royal Laid®, Royal Linen®, Royal Marble®, and Royal Resource®.

As a leader in color paper, digital is no exception. Demonstrating color reproduction on the Royal Resource® Bamboo, Royal Complements® Winter Wheat and Royal Marble® Smoky Quartz, “What You See is What You Get” reminds designers and printers that printing digitally doesn’t have to be reserved to white paper. Additionally, while texture is often seen as unchartered territory, designers and printers are urged to utilize this trend to transform any project. For example, the hard surface of Royal Linen® Natural used on a Xerox iGen 4, creates a sophisticated presence as well as adds an eye-catching visual and tactile interest. 

Furthermore, Wausau Paper’s Royal brand is environmentally preferable to coincide with digital’s eco-smart printing techniques and small runs. All Royal brands are Forest Stewardship Council certified and most are Green Seal® certified. Royal Fiber® and Royal Resource® both contain 30 percent post-consumer fiber papers; with Royal Resource® also carrying a new white sheet that’s 100 percent recycled post-consumer fiber.

“What You See is What You Get” is a testament to Wausau Paper’s digital commitment to offering affordable, yet luxurious paper that can be transformed to reinvent any project. By employing the innovation and technology of digital printing as well as utilizing Wausau Paper’s Digital Compatibility Chart to find the right grade, the benefits to what the Royal line can offer are endless, and that’s a guarantee.  To view the compatibility chart, go to www.wausaupaper.com/digitalspace.

For over 100 years, Wausau Paper has been a leading manufacturer of high-quality, affordable, uncoated papers for consumers, printers, graphic designers and converters. From its mill facilities in Minnesota and Wisconsin, Wausau Paper produces more than 2,000 different stock items from over 400 different types of papers ranging in weight from 20 lb. Writing to 130 lb. Cover in a comprehensive selection of colors, sizes and finishes.  Approximately two-thirds of Wausau Paper’s Printing & Writing commercial stocking items contain 30 percent recycled post-consumer fiber and carry the independent Green Seal™ certification. Wausau Paper is a member of the U.S. Environmental Protection Agency’s SmartWay™ Transport Partnership reflecting the company’s commitment to reduce the carbon emissions of our shipping and distribution activities.  Product is stocked in four regional distribution centers enabling delivery within 24 hours to most locations within the U.S.  To learn more about Wausau Paper’s collection of innovative, quality, environmentally-preferred papers, please visit www.wausaupaper.com.

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For more information contact:          Libby Hager, LaBreche

                                                        612.767.7633

                                                          lhager@labreche.com