It is important for printers and designers to understand each other’s unique perspectives during the digital process. The 12 digital priorities and practices featured in this section are presented from both the design and print perspectives. A few of the topics include sheet size, color blend and resolution issues. With a spirit of camaraderie to meet the technological and logistical requirements, the true potential of digital print is realized: rapid turnaround of print pieces that pop!, produce, personalize and persuade.

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