The concept of variable data printing is nothing new for quick and small commercial printers. They have been doing a form of rudimentary VDP for years with mail merge jobs. However, taking full advantage of VDP capabilities that are now available in our industry segment calls for a much more sophisticated approach.

If there is a single leading industry expert in the field of color copying, it probably is Larry Hunt. His Color Copy News has been helping printers choose and use color copiers in their businesses for the past 17 years. If there was ever any doubt that today's crop of color digital output devices are light years ahead of where they used to be, Hunt has put that to rest with his latest color copier survey.

With the growing demand of digital printing, paper manufacturers have the added challenge to produce substrates with a high performance for digital presses. The increasing need for this technology has caused paper companies to respond by launching new digital paper lines and expanding others to create more options for their customers.