The work of the designer and printer are intertwined, and the success of a communications piece depends on the blending of the expertise of both. Understanding the value you bring to this relationship is essential.

Design | Print

When asked what they value in a designer, printers repeatedly said organization, properly prepared files and clear communication.

“I know what I value in a printer— someone who gives me clear information and helps my project run successfully on the press. I want to know early on if a color, trim or paper will be problematic. Tell me what your equipment can or can’t do.”

Tip: Be aware of what printers value in designers, and incorporate those qualities into your work.