Step 12 - Know Your Value

Artwork by Eric Carlson

Step 12 - Know Your Value

The work of the designer and printer are intertwined, and the success of a communications piece depends on the blending of the expertise of both. Understanding the value you bring to this relationship is essential.

Design | Print


Beyond price, quality and services, designers most value a printer’s knowledge, honest turnaround times, an easy-to-navigate web site, paper options and environmental practices.

“We enjoy long-lasting relationships with many designers, and I believe that makes a real difference. There is a comfortable level of trust and respect that carries over from one project to the next.”

Tip: Ask designers what they value in a printer, and adopt those practices.

 

 

 

Step 1 - Speak and Be Heard Step 2 - Start With the End Step 3 - Prepare for Personalization Step 4 - Collaborate on Paper Step 5 - Discuss Sheet Size Step 6 - Be Keen to Going Green Step 7 - Make It Easy on the Eyes Step 8  Maximize Color Step 9 - Proof Regularly Step 10 - Resolve Resolution Issues Step 11 - Fold, Finish, Trim & Bind Step 12 - Know Your Value