Step 1 - Speak and Be Heard

Artwork by Drew Peterson

Step 1 - Speak and Be Heard

More than ever, your voice counts in creating a piece that will please the client and win over the audience. Speak up. Your colleagues are counting on you.

Design | Print


Nobody has a clearer vision of the finished piece than the designer. And nobody knows the press better than the printer. Blending your creative and technical knowledge can elevate a project from good to great.

“Over the years I've learned that more communication is better than less. By articulating the details of the project, I crystallize them in my mind and also give my print partner an opportunity to identify any potential pitfalls."

Tip: Talk to your printer about guidelines for creating a workable file - step one for a successful project.

Step 1 - Speak and Be Heard Step 2 - Start With the End Step 3 - Prepare for Personalization Step 4 - Collaborate on Paper Step 5 - Discuss Sheet Size Step 6 - Be Keen to Going Green Step 7 - Make It Easy on the Eyes Step 8  Maximize Color Step 9 - Proof Regularly Step 10 - Resolve Resolution Issues Step 11 - Fold, Finish, Trim & Bind Step 12 - Know Your Value