Step 2 - Start With the End

Artwork by Mike Keck

Step 2 - Start With the End

Rarely in life are we instructed to proceed in this manner. We're taught to eat dessert last and to read a book from start to finish. Go ahead, indulge inthis advice by considering how the finished piece will look and working backward to achieve it.

Design | Print


You know that setting up the document properly is essential when printing. With digital, first consider how it will be finished, as this will dictate the design. Your printer can help make sure the file is organized properly for finishing.

“I talk with the printer at the start of each job and spec out what I am envisioning. She gives me her recommendations for making sure it all gels when she receives the file. It takes just a couple minutes and has the potential to save me hours.”

Tip: Decide on finishing methods—including die cuts, folding and trimming—at the start of the project, and communicate these details to your printer.

Step 1 - Speak and Be Heard Step 2 - Start With the End Step 3 - Prepare for Personalization Step 4 - Collaborate on Paper Step 5 - Discuss Sheet Size Step 6 - Be Keen to Going Green Step 7 - Make It Easy on the Eyes Step 8  Maximize Color Step 9 - Proof Regularly Step 10 - Resolve Resolution Issues Step 11 - Fold, Finish, Trim & Bind Step 12 - Know Your Value