Step 4 - Collaborate on Paper

Artwork by Eric Carlson

Step 4 - Collaborate on Paper

A digital print job needs to run on papers that deliver excellent performance in digital printers. No worries here—the selection of color and finishes of paper is broad and rapidly growing.

Design | Print


Ask your printer for samples of Wausau Paper® grades that run reliably in their press and identify with your printer the importance of paper properties and characteristics for your project.

“Paper is a key component to making a printed piece more persuasive and valuable. The character and quality of the paper are as important as the writing and the design.”

Tip: Your project will benefit from digitally optimized substrates. The overall look and feel will be enhanced, and you won’t lose production time trying to make inferior paper run through the press. There are different paper compatibilities for different presses, so always consult your printer to confirm your paper choice will work on the press.

Step 1 - Speak and Be Heard Step 2 - Start With the End Step 3 - Prepare for Personalization Step 4 - Collaborate on Paper Step 5 - Discuss Sheet Size Step 6 - Be Keen to Going Green Step 7 - Make It Easy on the Eyes Step 8  Maximize Color Step 9 - Proof Regularly Step 10 - Resolve Resolution Issues Step 11 - Fold, Finish, Trim & Bind Step 12 - Know Your Value