Step 7 - Make It Easy on the Eyes

Artwork by Eric Carlson

Step 7 - Make It Easy on the Eyes

Digital presses are subject to uneven reproduction of large areas of solid color, tints and blends, leading to banding and blending issues. Fortunately, applying some basic design elements will eliminate the issue and enhance visual attractiveness.

Design | Print


Avoid large areas of solid color by including photos, graphics and text from the start. At the same time, you’ll be enriching the piece’s appeal.

“One of the strengths of the digital press is its ability to reproduce images. So I infuse my work with photos and graphics, and I avoid flat areas of color.”

Tip: To break up solid areas of color, add a subtle pattern—or “noise”—using image manipulation software.

Step 1 - Speak and Be Heard Step 2 - Start With the End Step 3 - Prepare for Personalization Step 4 - Collaborate on Paper Step 5 - Discuss Sheet Size Step 6 - Be Keen to Going Green Step 7 - Make It Easy on the Eyes Step 8  Maximize Color Step 9 - Proof Regularly Step 10 - Resolve Resolution Issues Step 11 - Fold, Finish, Trim & Bind Step 12 - Know Your Value