Step 7 - Make It Easy on the Eyes

Artwork by Eric Carlson

Step 7 - Make It Easy on the Eyes

Digital presses are subject to uneven reproduction of large areas of solid color, tints and blends, leading to banding and blending issues. Fortunately, applying some basic design elements will eliminate the issue and enhance visual attractiveness.

Design | Print


The designer looks to you to help identify problem color areas. Speak up and share your knowledge if you see an opportunity to improve color reproduction and eliminate banding.

“If the client approves the design and then you run into banding issues, there’s a good chance of missing a deadline because the artwork needs to be redone. Better to alert the designer on the front end.”

Tip: Provide proofs regularly to the designer to identify any color issues.

Step 1 - Speak and Be Heard Step 2 - Start With the End Step 3 - Prepare for Personalization Step 4 - Collaborate on Paper Step 5 - Discuss Sheet Size Step 6 - Be Keen to Going Green Step 7 - Make It Easy on the Eyes Step 8  Maximize Color Step 9 - Proof Regularly Step 10 - Resolve Resolution Issues Step 11 - Fold, Finish, Trim & Bind Step 12 - Know Your Value