Because digital printing uses liquid and dry toners and not ink, there is a wider gamut of color available, and yet there are limitations in color matching. Most digital presses convert Pantone® colors to CMYK equivalents or allow for a conversion formula.

Design | Print

Advise the designer that the press is programmed to understand optimal color translation and how you are able to achieve the right color.

“I explain to my clients who are new to digital printing that the press is optimized to accomplish the best color conversion for their file. But if an exact color match is essential—maybe for a logo—then they need to consider offset printing.”

Tip: Request that the designer send you color chips along with the file if a close color match is needed.