Unlike the physical proofs used for traditional offset printing, digital print proofs are provided onscreen and are called soft proofs. Some digital printers may provide these soft proofs in the form of a high-resolution PDF. Soft proofing gives you greater flexibility to proof more frequently and at a greatly reduced cost.

Design | Print

While convenient and inexpensive, the proof displayed on the computer monitor is not an exact match to the final printed piece. It is, however, accurate enough for most projects. But designers and clients new to this format may desire a physical proof directly off the press, and a unique color job also may necessitate one.

“With digital printing, I can ask for a PDF proof and not worry about the expense. It allows me to see how the project is progressing.”

Tip: Explain to your client that the soft proof provides a close—but not an exact—color match. Let your printer know early in the project scope stage if printed proofs are needed.