Unlike the physical proofs used for traditional offset printing, digital print proofs are provided onscreen and are called soft proofs. Some digital printers may provide these soft proofs in the form of a high-resolution PDF. Soft proofing gives you greater flexibility to proof more frequently and at a greatly reduced cost.

Design | Print

You know that soft proofs are representative of the final color, but that only a printed proof provides an exact match. Make sure your designer knows this, too.

“The flexibility of digital allows me to provide a soft proof on demand, and for everyone involved to be certain at every step of the way that the project is meeting expectations. If a printed proof is needed, I can provide that as well.”

Tip: Determine early on if printed proofs will be needed and confirm that the designer understands any additional costs associated with this type of proof.